to PENCIL, Brooklyn
School Has a Logo
to fourth-grader Alina Mishchenko, PS 197 in Brooklyn has a new
logo, “Put Your Hands Together and Explore.” Her logo was part
of a project launched at the school by Siegelgale, a strategic
branding and new-media consulting firm, that teamed up with the
school’s fourth graders when Chairman and CEO Alan Siegel, visited
as part of PENCIL’s “Principal for a Day” program.
Mishchenko and her classmates learned about branding and design
through a presentation featuring icons they encounter every day.
They then were asked to sketch logos and write taglines for their
school, from which Siegelgale chose a winning design to develop
the school’s final logo and tagline. Angelica Rivera and Shenika
McLean were other finalists in the designs.
an identity for the school unlocked the students’ creativity and
showed them that you can make a living at doing something you
love,” says Kenneth Cooke, Chief Creative Officer at Siegelgale,
who directed the contest.
The school now has an 80-pound brass plaque engraved with the
logo adorning the front entrance. Siegelgale also designed stationery,
business cards and T-shirts featuring the identity.
Siegelgale’s involvement in the school is the kind of result that
PENCIL, a non-profit organization that works to involve the private
sector in New York City public schools, is looking for in its
Principal for a Day program: lasting relationships between businesses
has been an incredible learning experience for all the students,”
said Lucille Triconi, the teacher who hosted the program. “Siegelgale’s
team truly inspired our students, and the resulting logo is a
tangible symbol of our school spirit and pride.” #
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