Morgan Chase Helps Kids Cope With Sept. 11th
the immediate shock and confusion of Sept. 11th are over, the
long-term effects of this disaster are still in question. While
most of the monetary and personnel attention have concentrated
on the rescue and recovery efforts, certain organizations, including
JP Morgan Chase, are beginning to focus more on younger children.
JP Morgan Chase recently partnered with Mercy Corps and with Bright
Horizons Family Solutions to launch a program called ‘Comfort
launching this program, JP Morgan Chase reaches out to community
groups in hopes of impacting early childhood education, especially
in low-income, ethnic neighborhoods where access to counseling
is limited,” said Joy Bunson, Senior Vice President and one of
the coordinators of ‘Comfort for Kids’ at JP Morgan Chase.
The program has four components. The first component, a booklet
and video entitled “What Happened to the World?” aim to help parents,
teachers, and child-care providers deal with the emotions of their
children, as well as their own. The set contains strategies to
help children of different age groups, from pre-school to teenage
with a range of behaviors and concerns.
The company also created a ‘Comfort Kit’ designed for preschool-
to middle school-age children who have been impacted by the disaster.
Containing toys, books, and postcards, the kit is designed to
reassure and comfort children, while allowing them room for self-expression.
It also encourages a sense of community and helps promote tolerance.
The final components of the ‘Comfort for Kids’ program are a series
of workshops and “train the trainers” sessions. During the workshops,
which are designed to help parents answer their children’s questions
about the recent events, experienced childcare professionals will
provide the parents with advice and guidance. In the “train the
trainers” sessions, counselors, teachers, and caregivers are taught
to conduct sessions in childcare centers, schools, community centers,
and places of worship.
In addition to creating ‘Comfort Kids,’ JP Morgan Chase has worked
with the United Neighborhood Houses of New York to improve their
communities and advocate for public policy changes and social
reform, to provide counseling and training to parents and caregivers
in Islamic and Mexican neighborhoods.
JP Morgan Chase plans to distribute the ‘Comfort for Kids’ kits
to the general public through their branches. Officers at the
branches would assess the needs of their clients and send out
these kits to the families who request them. For more details
on the ‘Comfort for Kids’ program go to www.jpmorganchase.com,
www.mercycorps.org, www.brighthorizons.com and www.unhny.org.
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