parents, students, teachers and a variety of Kellogg’s representatives–including
Snap, Crackle and Pop and, of course, Tony the Tiger–gathered
in the Hudson Theater in mid-Manhattan to honor the accomplishments
of ten young people who have overcome significant obstacles. The
children were presented with Tony the Tiger statuettes and entertained
by the Backstreet Boy Nick Carter and performance artist Jean
Francois Detaille. Rosie O’Donnell, who has awarded Kellogg’s
scholarships to special children on her television show, hosted
The Gr-r-reat Tony the Tiger Awards program was established to
celebrate the 50th “birthday” of the Frosted Flakes mascot. Parents,
teachers and other adults were invited to nominate children who
exemplified the “Tony the Tiger spirit of achievement.” Volunteer
judges from national children’s organizations selected finalists
from among the applicants. These ten children, ages 9–14, flew
with a parent from their hometowns to New York City to receive
the awards. For many, it was a first visit.
wonderful. The people are so nice here!” said Heather Bandy, 14.
Heather, who is legally blind, was the winner of the 2001 National
Braille Challenge and volunteers with other visually challenged
students. All of the finalists, each of whom has a physical disability,
work with various organizations dedicated to their medical conditions.
Several had personally raised thousands of dollars for medical
Kellogg had announced that judges would select one grand prizewinner,
who would receive a $10,000 scholarship and appear on a box of
Frosted Flakes with Tony the Tiger. The other nine finalists were
to receive $2,000 scholarships; however, at the ceremony’s end,
Jeff Monte, President of Kellogg’s Morning Foods Division, announced
that all ten finalists had earned the grand prize. Each will receive
$10,000 and appear on the cereal boxes.
want the parents to know,” said O’Donnell, “that I asked each
child who they thought would be the grand prizewinner, and they
all said they hoped someone else did. You’ve raised amazing kids.”#
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